Welcome to Etsy, an online marketplace where artisans from all over the world can sell their handmade or vintage items.
With over 60 million items available for purchase, it can be overwhelming to determine what sells well on Etsy.
It has become a popular marketplace, with over 2.5 million active sellers and 39.4 million active buyers.
The site has a wide range of items available, from jewelry and clothing to home decor and furniture.
Fortunately, we’ve done the research for you and have compiled a list of popular items that are frequently purchased on the site.
Whether you’re an established seller or just starting, this guide will help you understand what items are in demand on Etsy.
Jewelry
Jewelry is one of the most popular categories on Etsy.
Whether it’s handmade or vintage, buyers flock to the site to find unique pieces that they can’t find anywhere else.
Some of the most popular types of jewelry on Etsy include:
- Minimalist jewelry
- Boho-style jewelry
- Statement necklaces
- Personalized Jewelry
One of the reasons that jewelry is so popular on Etsy is that it is often customized to the buyer’s preferences.
Sellers can create one-of-a-kind pieces for their customers, which makes the purchasing experience more personal and special.
Additionally, jewelry is often affordable on Etsy, which makes it an accessible category for buyers on a budget.
Home Decor
Home decor is another popular category on Etsy.
Buyers are often looking for unique and handmade items that will add character and personality to their homes.
Some of the most popular types of home decor on Etsy include:
- Candles
- Pillows
- Wall art
- Wreaths
One of the reasons that home decor is so popular on Etsy is that buyers can find items that they can’t find in traditional stores.
Many Etsy sellers specialize in unique and one-of-a-kind items that are not available at larger retailers.
These items often reflect a personal style or aesthetic, allowing customers to create spaces that truly reflect their own personalities.
Additionally, the handmade aspect of many of the items adds a personal touch to the home.
Knowing that something was crafted with care and attention to detail by a fellow Etsy user provides a sense of comfort and connection to the item.
Clothing and Accessories
Clothing and accessories are also popular categories on Etsy.
Buyers are often looking for unique and handmade items that they can’t find in traditional stores.
Some of the most popular types of clothing and accessories on Etsy include:
- T-shirts
- Bags and purses
- Hats and scarves
- Sunglasses
One of the reasons that clothing and accessories are so popular on Etsy is that buyers can find items that are personalized and one-of-a-kind.
Etsy offers a unique selection of handmade items that can be customized to fit individual preferences.
For example, shoppers looking for a special item can choose from a variety of fabrics, colors, and sizes to create something that is truly unique.
Additionally, many Etsy sellers offer custom embroidery and screen printing services, allowing customers to add monograms, names, or other personal touches to their items.
With the ability to customize clothing and accessories, Etsy shoppers can find something that is truly special and unlike anything else.
Art
Art is another popular category on Etsy.
Buyers are often looking for unique and affordable pieces to add to their collections.
Some of the most popular types of art on Etsy include:
- Prints and posters
- Paintings
- Illustrations
- Photography
One of the reasons that art is so popular on Etsy is that buyers can find pieces that they can’t find in traditional galleries.
Etsy provides a platform for independent and emerging artists to reach a global audience, making it easier for buyers to find unique, handmade pieces.
Additionally, many Etsy sellers offer affordable prices, which makes it accessible for buyers on a budget.
Whereas art in traditional galleries is often expensive and exclusive, Etsy provides a much wider range of prices and styles.
This makes it a great choice for buyers looking to fill their homes with unique, affordable art.
Wedding Items
Wedding items are a popular category on Etsy.
Brides and grooms are often looking for unique and personalized items for their wedding day.
Some of the most popular types of wedding items on Etsy include:
- Invitations and save-the-dates
- Wedding favors
- Decorations
- Bridal accessories
One of the reasons that wedding items are so popular on Etsy is that buyers can find items that are personalized to their wedding theme and colors.
For instance, couples can search for items like cake toppers, signs, and table decorations that match the exact colors of their wedding.
Additionally, many Etsy sellers offer customizable options, such as invitations that can be personalized with a couple’s names, wedding date, and other details.
This makes the purchasing experience more personal and special as couples are able to create items that are truly unique and one-of-a-kind.
Baby and Children’s Items
Baby and children’s items are another popular category on Etsy.
Parents and grandparents are often looking for unique and handmade items for their children.
Some of the most popular types of baby and children’s items on Etsy include:
- Bibs and burp cloths
- Clothing and accessories
- Toys and games
- Nursery decor
One of the reasons that baby and children’s items are so popular on Etsy is that buyers can find items that are personalized and one-of-a-kind.
Many parents are looking for unique items that will stand out and make their children look special.
With Etsy, they can find handmade items that have been crafted with care, from personalized clothing to unique toys and accessories.
Additionally, many Etsy sellers use eco-friendly and sustainable materials, which is a selling point for environmentally-conscious parents.
These materials, such as organic cotton, hemp, and bamboo, are a safer option for baby products, and offer parents peace of mind when it comes to finding the perfect item for their little ones.
Your own online store
If you don’t want to sell through Etsy, then you can start your own online store where you don’t have to pay Etsy’s fees.
You can promote your store through social media.
You can control every aspect of your store from setting your brand name as the URL to the color of the background of your online store.
Conclusion
Etsy is a popular marketplace for handmade, vintage, and unique items.
With over 60 million items available for purchase, it can be difficult to determine what items sell well on the site.
However, by looking at the most popular categories, including jewelry, home decor, clothing and accessories, art, wedding items, and baby and children’s items, you can gain insight into what is in demand on Etsy.
Whether you’re an established seller or just starting out, understanding what sells well on Etsy can help you create products that appeal to buyers and increase your sales.